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Lead Generation Data Research Beginners

8 lessons
1 quiz
30 students

The process of data research for lead generation begins with a deep understanding of the client’s ideal target profile. This involves analyzing their requirements across various parameters such as industry focus, company size, job positions, country, and revenue targets. For instance, let’s consider a hypothetical client, “Plan C Limited,” which specializes in sustainable packaging solutions for sectors like fresh food, personal care, and agriculture, targeting companies in the UAE with a focus on mobile presence and collaborations with entities like shampoo companies, eco-hotels, and food chains. To effectively meet this client’s needs, thorough research is required, starting with a comprehensive exploration of their website to gain insights into their offerings, target markets, and desired partnerships.

Once the client’s ideal target profile is understood, the next step is to create a tailored company list. This involves utilizing search engines like Google to identify relevant companies based on specific sectors and locations. Third-party websites can also provide valuable company details to determine if they meet the client’s specifications, such as being a shampoo distributor in Dubai. Each identified company’s website is then visited to verify its validity, location, and business model. This meticulous process ensures that the compiled company list aligns closely with the client’s requirements and objectives.

LinkedIn and Sales Navigator are valuable platforms for identifying potential business leads. Searches on these platforms are conducted based on specific criteria such as industry and location, followed by the examination of company profiles to determine their suitability for the client’s target profile. Key contacts within these companies, such as those in marketing or procurement, are identified to facilitate client outreach. Thorough research and documentation are emphasized throughout this process to build a comprehensive list of potential leads.

Compiling contact details from company websites involves a systematic approach, including checking various pages like “About Us,” “Our Team,” and “Leadership” for relevant contacts. Keywords like “management team” or “executive team” are utilized to navigate through multiple websites and find specific job titles and corresponding contact information such as email addresses or phone numbers. The importance of thoroughly exploring each company’s website is emphasized to gather contacts effectively.

On LinkedIn, the process begins with searching for specific companies and narrowing down to desired job titles within those companies using filters like location. Verification steps include checking job titles, location, and connections to ensure the relevance of the contacts. Contacts meeting specific criteria are built by copying necessary information, with variations of keywords used to capture all relevant profiles. It is crucial to verify job titles and locations before proceeding to ensure the accuracy of the gathered contacts.

In summary, the process of data research for lead generation involves a thorough understanding of the client’s ideal target profile, followed by the systematic compilation of a tailored company list and the identification of potential leads through platforms like LinkedIn. Meticulous research and verification are essential throughout the process to ensure the accuracy and relevance of the gathered data.

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Kalpana Manoharan

Kalpana has six years of experience in lead generation, data extraction, and data research enabling her to conduct lead generation, prospect and qualify prospects for companies based on their objectives. She has a proven ability to get results and meet commitments paired with the ability to work individually and in a team. Kalpana holds a Bachelorโ€™s degree in Engineering.

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