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How to prepare a custom branded demo for sales meeting

Lifetime
Intermediate
1 lesson
1 quiz
17 students

A demonstration on tailoring a demo for a client using the Aladdin platform, customized with their branding elements such as colors, logos, and images. The goal is to accomplish this task swiftly, within 5 to 10 minutes. The client in focus is Enterprise Singapore, referred to as Enterprise SG.

To begin, the demo creator navigates to the Aladdin event list and labels the demo as an “international exhibition” since a custom demo is not available. Next, they proceed to customize the event info, renaming it as “Enterprise SG Meeting Portal” and adding a brief description sourced from the client’s own materials or website. They ensure the event can be hybrid, accommodating both virtual and in-person attendance.

The branding process involves uploading the client’s logo and selecting appropriate background imagery. The presenter attempts to use images already available on the client’s website but also searches for high-quality images online that match the client’s business theme. They pay attention to image dimensions to ensure compatibility with the platform.

The color scheme is adjusted to match Enterprise Singapore’s branding, with red being chosen to align with their logo. The entire system interface is updated to reflect this color change, providing a cohesive look and feel throughout.

After saving the changes, the presenter demonstrates the branded portal, showcasing how the customization reflects across the platform, including the dashboard and meeting agenda. They note a discrepancy with the logo display, indicating the need for further adjustment.

Upon fixing the logo issue, they proceed to test the portal again, ensuring that all branding elements are displayed correctly. The presenter plans to attend a meeting with the client to showcase the customized demo, emphasizing the importance of a quick turnaround and client approval for further iterations.

Additionally, the presenter discusses the importance of creating success stories or testimonials based on previous interactions with clients, highlighting the platform’s impact in generating business opportunities. They emphasize the need for proactive engagement with clients to maximize the platform’s potential for driving results.

In conclusion, the demonstration illustrates the process of tailoring the Aladdin platform to meet the specific branding requirements of a client swiftly and efficiently, while also emphasizing the importance of ongoing client engagement and success story creation.

Lesson professor

Alaa

Alaa Ismail is a serial entrepreneur, strategist, startup mentor, pitch competition judge and advisor with more than 16 years of experience in the trade and exhibition industry. The crux of his entrepreneurial career has been in the trade industry, most notably, founding and running AladdinB2B, an online platform that is transforming the global B2B trade industry with online, hybrid, and in-person solutions.

User Avatar

Alaa

Alaa Ismail is a serial entrepreneur, strategist, startup mentor, pitch competition judge and advisor with more than 16 years of experience in the trade and exhibition industry. The crux of his entrepreneurial career has been in the trade industry, most notably, founding and running AladdinB2B, an online platform that is transforming the global B2B trade industry with online, hybrid, and in-person solutions.

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