Aladdin Academy

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1 lesson
1 quiz
18 students

Warren, as a senior appointment setter at Aladdin’s call center, delivers a comprehensive overview of B2B appointment setting in a training session. The course aims to equip call center team members, particularly appointment setters, with essential knowledge and strategies. Here’s a breakdown of Warren’s presentation:

  1. Objectives:
    Warren outlines the objectives of the course, including understanding the history, process, strategies, and reasons for outsourcing B2B appointment setting.

  2. History of B2B Appointment Setting:
    He delves into the origins of appointment setting, tracing back to the 1870s when switchboard telephone operators were used to meet customer demands. The evolution of appointment setting, especially with modern technology, has made it indispensable for businesses.

  3. Defining B2B Appointment Setting:
    Warren defines B2B appointment setting as a strategy for scheduling meetings between key decision-makers and potential clients. The primary goal is to facilitate direct communication and interaction between companies and prospects.

  4. Appointment Setting Process:
    He explains the systematic process of B2B appointment setting, starting from defining ideal customer profiles (ICP) to lead qualification, nurturing, and finally securing sales meetings. Each step plays a crucial role in establishing connections and driving business opportunities.

  5. Strategies for Appointment Setting:
    Warren highlights three primary strategies: cold calling, cold emailing, and social media outreach. He emphasizes the importance of consistency in reaching out to prospects and the effectiveness of various communication channels.

  6. Why Outsource B2B Appointment Setting:
    Warren discusses the reasons why companies choose to outsource appointment setting, citing expertise, efficiency, and technological advancements. Aladdin’s position as a leading player in the industry underscores the benefits of outsourcing for businesses seeking quality B2B meetings.

  7. Closing Remarks:
    Warren concludes by reiterating the key points covered in the session and encourages team members to reach out for assistance when needed.

Overall, Warren’s presentation provides a comprehensive understanding of B2B appointment setting, from its historical roots to modern-day strategies and the advantages of outsourcing. It equips participants with the knowledge and skills essential for success in their roles.

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Warren is an appointment setter with more than 10 years of experience in the BPO industry. He has over 7 years of experience in the Learning and Development field, instructional designing and is also currently handling his of team of Trainers and Quality Assurance Analysts. Warren graduated a bachelors degree in Mass Communication.

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